14 is the business’s single busiest sales day of the year. Boniface storefront is transformed into a haven of red hearts and staff get prepared for an onslaught of shoppers - Feb. Constance Menziesįavourite love song: Sing Me a Song by William Prince and Serena RyderĬonstance Menzies is all about Valentine’s Day. The Free Press checked in with several independent chocolatiers to get their take on the holiday and find out how they celebrate the season of love after weeks spent toiling over melted chocolate and gift wrap. Locally, Valentine’s is one of the busiest times of year for Winnipeg chocolate makers. The holiday also represents about $4 billion in confectionery sales in the United States annually. A recent poll by the National Confectioners Association indicates 92 per cent of Americans plan to celebrate Valentine’s this year with chocolate and candy. The sweets remain a February staple for many lovebirds. Cadbury introduced the special packaging - decorated with satin, lace and ribbon - in 1868 and the Ganong chocolate company brought the trend to Canada in the 1930s, according to an in-depth history of Canadian candymaking written by David Carr. While cocoa-based confections have been linked to love and passion for centuries, British candy magnate Richard Cadbury is credited for turning chocolate into a popular Valentine’s gift with the creation of heart-shaped boxes. In the holy trinity of Valentine’s Day gifts, chocolate may have the upper hand. This article was published (228 days ago), so information in it may no longer be current.Ĭhocolate is a sweet and widely beloved treat. Free Press 101: How we practise journalism.
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